Bulk email marketing should be at the center of ecommerce activity -- otherwise it's like buying tires for the car but throwing them in the trunk -- and yet expecting a smoother ride. Bulk email marketing is 20 times more cost effective than direct mail, and is a faction of the cost compared to most other forms of Internet advertising. If you operate a business and are not using mass email marketing or wish to expand your marketing efforts here are some things to consider.

Email is a valuable business building tool that allows you almost immediate access to your prospects with no printing, production or distribution lead times or costs. In fact, email marketing has become a vital part of the marketing mix, but it is a medium fraught with legal* and ethical hazards.